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SEO Tips: Boosting your online brand through Search Engine Optimization

SEO helps build online brand

Web technology is fast changing the world. It affects organizations, businesses and individuals. Recent surveys reveal that more and more people are accessing the internet these days as compared to the last decades. These same surveys also show that more and more businesses and organizations are using the internet to build their reputation.

Nowadays, only very few companies, businesses and organizations do not have a corporate site. This massive number of businesses putting their online presence are right in advancing their marketing strategies.

Because the internet is where millions of people go today for information, it is a "green pasture" for companies and organizations aiming to get noticed or recognized. It is also for this reason that being noticed is a tough job to do since millions or companies and organizations are playing the same get-noticed game. This is where Search Engine Optimization (SEO) comes useful and more than valuable.

Why SEO?

Majority of the people who visit a website for the first time come from a search engine page listing. One normal workflow involves someone looking for something. He then uses a search engine like Google or Bing and then makes a search. A page listing all relevant websites will then be displayed. From that list, he can then pick his choice as to which site to visit which appears to him as the one with the most relevant information to what hew is actually seeking. That is also when a site gets a new visitor.

So the main battlefield among businesses and organizations is ensuring that their sites are listed at the top or in the first page of a search result using keywords related to their business, products or services are being searched. Isn't it challenging?

There are several ways to boost your site's search index but they are not covered in this post. But the most effective way to make it to the top in the search pages is building quality content.

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About Rockhopper I.T. Solutions

About Rockhopper I.T. Solutions

We are a consulting and I.T. solutions provider based in the Philippines. We specialize in Datacenter Management (infrastructure design and support), Web Technology (website design, re-design and development), and Business Solutions (software and enterprise systems).

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Datacenter Management
Infrastructure design and support

Web Technology
Corporate web portals; website design, re-design and development

Business Solutions
Software and Enterprise Systems